Every aspect of our lives has changed drastically in the last decade, and much of the change has been fuelled, catalysed and necessitated by the increasing digital awareness. As a result, people’s behaviours have changed a lot when it comes to purchasing properties. Gone are those days when people rely on local agents and newspapers to seek the best real estate properties. Today, many real estate investors, home buyers, and sellers embrace the power of the internet like never before. Thus, in the decade, the paradigm of real estate transactions has gone through a significant change, with the digital transformation of our societies being at the heart of this change.
The real estate industry deals with a new group of buyers, sellers, and investors reliant on digital platforms. Although the Real Estate industry has picked up the pace, only a handful of real estate agen- cies have fully embraced cutting-edge digital innovations.
The Importance Of Digital Marketing In Real Estate
People are researching properties, and getting information has drastically changed over the last decade; it is now mainly done through online research. Therefore, digital marketing is an instrumental in reaching a wider audience, but it also provides a more straightforward way to interact with existing customers and lure in prospective clients.
From Facebook and LinkedIn to Instagram and YouTube, there is a sizeable presence of the Australian population on various digital and social media platforms. This increasing online presence can be attributed to the new-age technologies, affordable smartphones, and growing internet
penetration. With the number of internet users increasing every minute, real estate agent and agencies can harness the potential of digital marketing to gain leads, increase sales, close deals and increase revenue. Nevertheless, Real Estate Agents have to learn the importance of digital marketing for the real estate industry.
Here’s how digital marketing can give your real estate business a competitive advantage:
- It helps in identifying a target audience and expands overall
- It aids in building a robust online presence and makes your real estate business more recognisable among
- Virtual tours of the entire house, neighbourhood, and amenities enable the buyer to feel and choose a
- Digital Marketing Brings Ease and Efficiency in Real Estate Market by Eliminating the middlemen for a purchase or a
- Unlike traditional marketing techniques, digital marketing is less
6 Digital Marketing Tips For Real Estate Agents To Stand Out & Boost Sales
How, then, can a real estate agent stand out from competitors?
Real estate agents need to start taking digital marketing seriously to get ahead of the competi- tion. It is crucial for building brand awareness, widening exposure, and attracting more eyeballs to your business.
This section of this article will discuss few practical tips for digital marketing for real estate.
Create Valuable Blog Content
Did you know that responsive websites with a blog often have 434% more indexed pages, helping real estate professionals achieve better SEO?
Although creating a responsive and stunning website and mobile app and listing properties on the website is undoubtedly a great way to start your Digital Marketing for your Real Estate business, but it should not be limited to that only.
Blogs are a successful marketing tool and a fantastic way to level up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a piece of property. However, to become best-in-class realtors, you have to embrace the power of blogs; create engaging content, informing and educating people about the latest properties, real estate industry updates, and services you offer.
People tend to ask many questions before buying or selling a property; make sure that you regularly write relevant content that buyers and sellers can come back to for answers to their most pressing real estate questions.
Property Listings through Google Ads
In today’s world of the internet, no one wants to waste time asking for information from a friend or the next-door neighbour. So everyone turns to a search engine for virtually every piece of information through their smartphones or computers.
This tip is an excellent strategy for realtors looking to generate new leads based on paid ads. In addition, it is a great digital marketing option for real estate agents seeking potential clients who may genuinely be interested in their offering.
Google ads are the most suitable route to reach property buyers who have shown genuine interest in your projects. You’d, therefore, want to establish a presence online to boost business visibility through google business listing and google ads. After all, this is the place where your leads hang around, and you do not want to miss out on people finding you in their searches.
Harness the Power of Social Media Marketing:
The importance of digital marketing for the real estate industry is not just limited to website, blogs and search engine rankings. Real estate agents and agencies can also increase their exposure by leaps and bounds through effective social media marketing.
Roughly 77% of your prospective client has at least one, if not more social media accounts. Therefore, please take advantage of the various social media platforms and network across them.
With over 1.47 billion active daily users, you can start your digital marketing campaign on Facebook. Just set up your business page and utilise Facebook Insights to get a good under- standing of your target audience. This Facebook’s lead generation services allow you to target people based on their location, interests, recent activities, and the devices they use.
A Picture is worth a thousand words, and pictures sell. This is also true when it comes to the real estate industry. People want to see photos of the property they’re interested in to help deter- mine if it will be a good match. With over a billion active users on Instagram interested in pictures than words, every real estate agent has a chance to expand his/her company’s reach.
You can promote open houses, upcoming virtual tours or showcase your company’s agents or property listings.
YouTube’s reach is also enormous, and it is another social media platform that is quickly gaining popularity among companies. People want to know that they’re working with a company that has their interests at the forefront, and YouTube will not only help you showcase the properties you have for sale, but you can also interact with your subscribers.
Additionally, you can ask former clients who had success stories with your company to give you a video testimonial of why they loved working with the particular agent, along with their personal account of positive outcomes.
• Virtual Tours & Video Marketing
If a picture worth a thousand words, then videos must worth millions.
Purchasing properties can be complex, and as a professional real estate agent, you have to make the property investment as easy as possible for your clients. Virtual tours of the home are incredible pieces of content in a successful digital marketing strategy. Hence, adding a virtual tour should make an integral part of your real estate digital marketing plan.
Using actual footage of the property helps the buyer or investor make a more informed deci- sion, saves time and also helps generate revenue 49% faster for marketers than non-video users.
Videos and virtual tours that showcase property interior videos, upcoming projects, explainer videos, sold out-properties, and other relevant categories can engage your customers. More so, virtual tours and video marketing make prospective customers reach out and want to work with your company as this virtual tour can generate a lot of trusts, even though they have never personally talked to you face-to-face.
• Emails Marketing:
While social media platforms are great tools for exposure, email marketing is a powerful mar- keting tool with considerable potentials to convert leads and close more sales.
The real estate industry is becoming extremely competitive, and to stay ahead of competitions and remain relevant, you have to be creative. Since this is the digital age, choosing to invest in digital marketing will empower you with the skillset necessary to stand out from your competi- tion.
With the real estate digital marketing tips above, you can take your real estate business to the next level.